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    UNC Pembroke
   
 
  Nov 24, 2017
 
 
    
The University of North Carolina at Pembroke 2016-2017 Catalog [ARCHIVED CATALOG]

Department of Management, Marketing, and International Business


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Chair: William "Rick" Crandall

Faculty:  Suzanne Altobello, Nick Arena1, Christine Bell2, Jim D. Doyle, Cammie Hunt3, Howard G. Ling, Melissa Mann, Si Ahn Mehng, Keondra Mitchell4, John A. Parnell5, John E. (Jack) Spillan6, Chuanhui (Charles) Xiong, Christopher H. Ziemnowicz

1Director of MBA Program                                     

2Executive in Residence, Internships       

3Associate Vice Chancellor, Engaged Outreach    

4Executive in Residence, Student Success       

5Belk Professor of Management                            

6Director of International Affairs

The International Business track focuses on management issues facing business leaders in the rapidly evolving global marketplace. It prepares students to manage issues in the increasing globalization of business and the United States economy. Courses expose students to a variety of business areas including economics, finance, marketing, and management.  The curriculum enables a student to develop an understanding of how markets, governments, and social systems interact to affect businesses. An approved international study experience is required for all students in the IB track. Students can prepare themselves for careers as global business leaders and develop strategies for improved organizational performance. Employment opportunities include multinational companies in the U.S. and abroad, numerous governmental agencies such as the Department of Commerce, the State Department, and U.S. Customs, as well as the international trade offices of individual states.

The Management track is designed to develop a student's understanding of the general principles, processes, and practices that are integral to leading and managing an organization and its employees. Courses provide students with an opportunity to develop and strengthen their skills in leadership, interpersonal relations, human resource management, small business management, international business, and strategic management. Graduates have a wide variety of career options that include human resource management, small business ownership, retailing, manufacturing, health care, state and federal government, banking, hospitality, and other service industries, as well as university and college administration.

The Marketing track develops the general skills necessary to work successfully in consumer and business-to-business markets. Students develop marketing strategies and effectively manage operations focusing on customers, competitive challenges, and the opportunities for new products, services, and markets. Courses provide an opportunity to prepare for marketing functions that include research, product planning, and consumer behavior, as well as advertising and promotion. Graduates work in a broad range of organizations and have careers in fields that include distribution management, advertising, public relations, corporate marketing, sales and sales management, retailing, and non-profit organizations, as well as in government.

Programs

    MajorMinor (for non-Business majors only)

    Courses

      ManagementSpecial Topics in ManagementMarketingSpecial Topics in Marketing

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