Apr 24, 2024  
The University of North Carolina Pembroke 2014-2015 Catalog 
    
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The University of North Carolina Pembroke 2014-2015 Catalog [ARCHIVED CATALOG]

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MKT 4200. Personal Selling and Sales Management (3 credits)

An overview of skills and knowledge involved in personal selling management of sales programs. Emphasis on learning the different techniques for developing personal selling presentations, prospecting for customers, managing customer accounts, and sales management theories and their applications. PREREQ: A “C” or better in MKT 3120 .


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