Apr 18, 2024  
The University of North Carolina Pembroke 2014-2015 Catalog 
    
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The University of North Carolina Pembroke 2014-2015 Catalog [ARCHIVED CATALOG]

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PRE 2700. Introduction to Advertising (3 credits)

An introduction to the nature and function of advertising, including advertising in newspapers, magazines, radio, television, and other mass media. The relationships among media, messages, and audiences are examined from a mass communication perspective. PREREQ: MCM 2100 .


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