Jul 01, 2025  
The University of North Carolina at Pembroke 2018-2019 Catalog 
    
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The University of North Carolina at Pembroke 2018-2019 Catalog [ARCHIVED CATALOG]

EXER 5090. Promotion and Marketing of PE and Sport (3 credits)

Course will examine promotion and marketing principles such as marketing concepts, ethics, strategies, customer analysis, activity promotion, advertising, publication, sponsorship, endorsements, sales promotion, merchandising, public relations, etc., specific to the perspective of athletic directors, head coaches, school administrators, fitness administrators, etc.