Mar 29, 2024  
The University of North Carolina at Pembroke 2018-2019 Catalog 
    
The University of North Carolina at Pembroke 2018-2019 Catalog [ARCHIVED CATALOG]

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PRE 2700. Introduction to Advertising (3 credits)


An introduction to the nature and function of advertising, including advertising in newspapers, magazines, radio, television, and other mass media. The relationships among media, messages, and audiences are examined from a mass communication perspective. PREREQ: MCM 2100 .



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