May 13, 2025  
The University of North Carolina at Pembroke 2019-2020 Catalog 
    
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The University of North Carolina at Pembroke 2019-2020 Catalog [ARCHIVED CATALOG]

BRD 3130. Broadcast Advertising (3 credits)

Theory and technique of writing persuasive commercial copy for audiovisual media. Emphasis on script formats, writing style, media buys, and other creative, practical solutions to problems in targeting and persuading audiences. PREREQ: MCM 2400