| |
Jul 01, 2025
|
|
|
|
|
The University of North Carolina at Pembroke 2019-2020 Catalog [ARCHIVED CATALOG]
|
MKT 3130. International Marketing (3 credits)
This course investigates the complexity of making marketing decisions in a dynamic global environment. It will examine how the differences in these environments (cultures, economies, political systems, etc.) influence consumer behavior and marketing decisions. PREREQ: MKT 3120 and BUS 3020 (International Business)
|
|