Apr 20, 2024  
The University of North Carolina at Pembroke 2019-2020 Catalog 
    
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The University of North Carolina at Pembroke 2019-2020 Catalog [ARCHIVED CATALOG]

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MKT 3130. International Marketing (3 credits)

This course investigates the complexity of making marketing decisions in a dynamic global environment.  It will examine how the differences in these environments (cultures, economies, political systems, etc.) influence consumer behavior and marketing decisions.  PREREQ: MKT 3120 and BUS 3020 (International Business)


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