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Apr 25, 2024
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MCM 4360. Mass Communication Theory and Research (3 credits)
A review of social scientific theories of mass communication and an exploration of research methods used in our academic discipline and our professions. Attention is paid to the differences between quantitative and qualitative methods, the differences between basic and applied research, and research ethics. PREREQ: Minimum grade of ‘C’ in both MCM 2100 and MCM 2400. Junior or senior status.
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