Dec 03, 2024  
The University of North Carolina Pembroke 2015-2016 Catalog 
    
The University of North Carolina Pembroke 2015-2016 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 3120. Principles of Marketing (3 credits)


An introductory course in basic marketing principles is viewed from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, international marketing, and marketing’s role in society.



Add to Portfolio (opens a new window)