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Oct 31, 2025
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The University of North Carolina at Pembroke 2023-2024 Catalog [ARCHIVED CATALOG]
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MKT 3120. Principles of Marketing (3 credits)
An introductory course in basic marketing principles is viewed from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, international marketing, and marketing’s role in society.
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