May 12, 2025  
Draft - Academic Catalog for 2025-2026 
    
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Draft - Academic Catalog for 2025-2026 [ARCHIVED CATALOG]

MKT 3120. Principles of Marketing (3 credits)

An introductory course in basic marketing principles is viewed from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, international marketing, and marketing’s role in society.