MKT 4500. Marketing Research (3 credits)

A study of the application of research methods, both quantitative and qualitative, in the collection of marketing information and the development of marketing strategy. Applied marketing research studies are examined from the perspectives of planning, designing, executing, and interpreting. PREREQ: “C” or better in MKT 3120 and either DSC 3140 or “C” or better in DSC 3180