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    Oct 23, 2026  
The University of North Carolina at Pembroke 2026-2027 Catalog 
    
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The University of North Carolina at Pembroke 2026-2027 Catalog

BRD 3130. Broadcast Advertising (3 credits)

Theory and technique of writing persuasive commercial copy for audiovisual media. Emphasis on script formats, writing style, media buys, and other creative, practical solutions to problems in targeting and persuading audiences. PREREQ: MCM 2400


   
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