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    Oct 24, 2026  
The University of North Carolina at Pembroke 2026-2027 Catalog 
    
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The University of North Carolina at Pembroke 2026-2027 Catalog

MKT 5700. Social Media Analytics (3 credits)

This course explores the fundamental concepts and practical methods of social media analytics. Students will learn how to analyze user-generated content, gather social media data, and derive insights from engagement metrics to inform business decisions. The course will also introduce popular analytics tools used in the industry.  PREREQ: MKT 5400 with grade of C or better


   
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