MKT 5500. Digital Marketing (3 credits)

This graduate level Digital Marketing course provides students with a comprehensive understanding of digital marketing strategies and tools essential for today’s competitive business environment. Students will learn the related creative, legal, ethical, and managerial issues affecting the use of digital marketing. Students will explore and apply the latest digital marketing concepts, including web design, search engine optimization (SEO), analytics, online advertising, email marketing, and reputation management. Through a blend of theory and practical applications, including simulations and industry certifications, students will learn to design, execute, and analyze effective digital marketing campaigns. This course is designed to equip future business leaders with the digital expertise needed to drive brand success and optimize online marketing performance in dynamic global markets.