HCA 5303. Health Services Strategy and Marketing (3 credits)

This course provides students with essential tools and knowledge to drive organizational growth and adaptability in healthcare. Through real-world case studies and strategic frameworks, students learn to assess market trends, develop effective marketing campaigns, and align strategic initiatives with organizational goals. Emphasis is placed on leveraging data-driven decision-making to enhance competitive positioning and patient engagement. By the end of the course, students will be equipped to lead strategic planning efforts that address current challenges and future opportunities in healthcare.