BUS 3040. AI Fundamentals for Business (3 credits)

An introductory course in AI literacy designed to equip students with the skills to leverage artificial intelligence across various business disciplines. Topics covered include the fundamentals of AI, market research and consumer insights, financial planning with AI tools, branding and advertising, operations and supply chain optimization, ethical and legal considerations of AI, and AI’s transformative role in modern business. Students will gain hands-on experience using accessible AI tools to develop and manage a business idea from inception to execution.