Apr 11, 2025  
The University of North Carolina at Pembroke 2016-2017 Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  Academic Calendar
  Academic Services and Facilities
  Undergraduate Core Requirements
  Undergraduate Academic Policies
  Undergraduate Admissions
  Student Finances
  Student Affairs
  College of Arts and Sciences
  School of Business
  School of Education
  Entrepreneurship and Bachelor of Interdisciplinary Studies
  Maynor Honors College
  School of Graduate Studies
  All Programs
  Course Descriptions
  History and Structure of the University
  Scholarships and Awards
  Campus Map
  Faculty
HELP
The University of North Carolina at Pembroke 2016-2017 Catalog [ARCHIVED CATALOG]

MCM 2100. Introduction to Mass Communication (3 credits)

Examination of channels used to communicate with mass audiences in the United States, with emphasis on developments in books, newspapers, magazines, film, radio, television, and the World Wide Web. Includes news, advertising, public relations, New Media, and global communications concepts and the social, cultural, political, and economic impacts of media on society. Controls on media will be described, and media theories will be explored.