Dec 12, 2019  
The University of North Carolina at Pembroke 2017-2018 Catalog 
    
The University of North Carolina at Pembroke 2017-2018 Catalog [ARCHIVED CATALOG]

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MKT 3120. Principles of Marketing (3 credits)


An introductory course in basic marketing principles is viewed from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, international marketing, and marketing's role in society.



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