Nov 26, 2020  
The University of North Carolina at Pembroke 2017-2018 Catalog 
    
The University of North Carolina at Pembroke 2017-2018 Catalog [ARCHIVED CATALOG]

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MKT 5400. Marketing Planning and Strategy (3 credits)


This course details the role of marketing in the firm and its impact on the strategic planning process. An emphasis is placed on identifying and solving marketing problems, marketing strategy, and current issues facing marketing managers.



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