Oct 20, 2021  
The University of North Carolina at Pembroke 2017-2018 Catalog 
    
The University of North Carolina at Pembroke 2017-2018 Catalog [ARCHIVED CATALOG]

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MKT 5450. Services Marketing (3 credits)


The primary goal of this course is to acquaint students with the unique aspects of marketing service firms and nonprofit organizations. The course will cover such topics as service quality, service operations, pricing, distribution, managing supply and demand, customer retention, and developing an integrated marketing communications program.



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