Return to: School of Business
Chair: James D. (Jim) Doyle
Faculty: Nick Arena1, Christine Bell2, William (Rick) Crandall, Melissa Mann, Si Ahn Mehng, Keondra Mitchell3, John A. Parnell4, John E. (Jack) Spillan5, Chuanhui (Charles) Xiong, Christopher H. Ziemnowicz
1Executive in Residence, Internships
2Director of MBA Program
3Executive in Residence, Student Success
4Belk Professor of Management
5Director of International Affairs
The Management track is designed to develop a student’s understanding of the general principles, processes, and practices that are integral to leading and managing an organization and its employees. Courses provide students with an opportunity to develop and strengthen their skills in leadership, interpersonal relations, human resource management, small business management, international business, and strategic management. Graduates have a wide variety of career options that include human resource management, small business ownership, retailing, manufacturing, health care, state and federal government, banking, hospitality, and other service industries, as well as university and college administration.
The Marketing track develops the general skills necessary to work successfully in consumer and business-to-business markets. Students develop marketing strategies and effectively manage operations focusing on customers, competitive challenges, and the opportunities for new products, services, and markets. Courses provide an opportunity to prepare for marketing functions that include research, product planning, and consumer behavior, as well as advertising and promotion. Graduates work in a broad range of organizations and have careers in fields that include distribution management, advertising, public relations, corporate marketing, sales and sales management, retailing, and non-profit organizations, as well as in government.
The International Business track focuses on management issues facing business leaders in the rapidly evolving global marketplace. It prepares students to manage issues in the increasing globalization of business and the United States economy. Courses expose students to a variety of business areas including economics, finance, marketing, and management. The curriculum enables a student to develop an understanding of how markets, governments, and social systems interact to affect businesses. An approved international study experience is required for all students in the IB track. Students can prepare themselves for careers as global business leaders and develop strategies for improved organizational performance. Employment opportunities include multinational companies in the U.S. and abroad, numerous governmental agencies such as the Department of Commerce, the State Department, and U.S. Customs, as well as the international trade offices of individual states.
ProgramsMajorMinor (for non-Business majors only)
CoursesManagementSpecial Topics in ManagementMarketingSpecial Topics in Marketing
Return to: School of Business