Apr 23, 2024  
The University of North Carolina at Pembroke 2022-2023 Catalog 
The University of North Carolina at Pembroke 2022-2023 Catalog [ARCHIVED CATALOG]

Department of Management, Marketing, and International Business

Return to {$returnto_text} Return to: School of Business

Chair: Susan Peters1

Faculty:  Gaye Acikdilli, Nick Arena, Christine Bell2, Nachiket Bhawe, Jeff Boles3, Lena Cavusoglu, William (Rick) Crandall, Sheila Harris, Melissa Mann, Si Ahn Mehng, Keondra Mitchell4, Steven Moore, John E. (Jack) Spillan5, Chuanhui (Charles) Xiong, Christopher H. Ziemnowicz                                    

1Director of Entrepreneurship Programs

2MBA Program Director    

Assistant MBA Program Director   

4Executive in Residence, Student Success         

5Director of International Affairs                            

The Management track is designed to develop a student’s understanding of the general principles, processes, and practices that are integral to leading and managing an organization and its employees. Courses provide students with an opportunity to develop and strengthen their skills in leadership, interpersonal relations, human resource management, small business management, international business, and strategic management. Graduates have a wide variety of career options that include human resource management, small business ownership, retailing, manufacturing, health care, state and federal government, banking, hospitality, and other service industries, as well as university and college administration.

The Marketing track develops the general skills necessary to work successfully in consumer and business-to-business markets. Students develop marketing strategies and effectively manage operations focusing on customers, competitive challenges, and the opportunities for new products, services, and markets. Courses provide an opportunity to prepare for marketing functions that include research, product planning, and consumer behavior, as well as advertising and promotion. Graduates work in a broad range of organizations and have careers in fields that include distribution management, advertising, public relations, corporate marketing, sales and sales management, retailing, and non-profit organizations, as well as in government.

The International Business track focuses on management issues facing business leaders in the rapidly evolving global marketplace. It prepares students to manage issues in the increasing globalization of business and the United States economy. Courses expose students to a variety of business areas including economics, finance, marketing, and management.  The curriculum enables a student to develop an understanding of how markets, governments, and social systems interact to affect businesses. An approved international study experience is required for all students in the International Business track. Students can prepare themselves for careers as global business leaders and develop strategies for improved organizational performance. Employment opportunities include multinational companies in the U.S. and abroad, numerous governmental agencies such as the Department of Commerce, the State Department, and U.S. Customs, as well as the international trade offices of individual states.


    MajorMinor (for non-Business majors only)


      ManagementSpecial Topics in ManagementMarketingSpecial Topics in Marketing

      Return to {$returnto_text} Return to: School of Business