Department of Management, Marketing, and International Business

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Chair: William “Rick” Crandall

Faculty:  Suzanne Altobello, Nick Arena¹, Christine Bell², Jim D. Doyle, Cammie Hunt³, Melissa Mann, Si Ahn Mehng, Keondra Mitchell⁴, John A. Parnell⁵, John E. (Jack) Spillan⁶, Chuanhui (Charles) Xiong, Christopher H. Ziemnowicz

¹Director of MBA Program                                     

²Executive in Residence, Internships       

³Associate Vice Chancellor, Engaged Outreach    

⁴Executive in Residence, Student Success       

⁵Belk Professor of Management                            

⁶Director of International Affairs

The International Business track focuses on management issues facing business leaders in the rapidly evolving global marketplace. It prepares students to manage issues in the increasing globalization of business and the United States economy. Courses expose students to a variety of business areas including economics, finance, marketing, and management.  The curriculum enables a student to develop an understanding of how markets, governments, and social systems interact to affect businesses. An approved international study experience is required for all students in the IB track. Students can prepare themselves for careers as global business leaders and develop strategies for improved organizational performance. Employment opportunities include multinational companies in the U.S. and abroad, numerous governmental agencies such as the Department of Commerce, the State Department, and U.S. Customs, as well as the international trade offices of individual states.

The Management track is designed to develop a student’s understanding of the general principles, processes, and practices that are integral to leading and managing an organization and its employees. Courses provide students with an opportunity to develop and strengthen their skills in leadership, interpersonal relations, human resource management, small business management, international business, and strategic management. Graduates have a wide variety of career options that include human resource management, small business ownership, retailing, manufacturing, health care, state and federal government, banking, hospitality, and other service industries, as well as university and college administration.

The Marketing track develops the general skills necessary to work successfully in consumer and business-to-business markets. Students develop marketing strategies and effectively manage operations focusing on customers, competitive challenges, and the opportunities for new products, services, and markets. Courses provide an opportunity to prepare for marketing functions that include research, product planning, and consumer behavior, as well as advertising and promotion. Graduates work in a broad range of organizations and have careers in fields that include distribution management, advertising, public relations, corporate marketing, sales and sales management, retailing, and non-profit organizations, as well as in government.

Programs

• Business Administration, International Business Track, B.S.
• Business Administration, Management Track, B.S.
• Business Administration, Marketing Track, B.S.

• Management Minor
• Marketing Minor

Courses

• MGT 2000. Success in Organizations (3 credits)
• MGT 3010. Organizational Crisis Management (3 credits)
• MGT 3030. Business Communications (3 credits)
• MGT 3060. Organization and Management (3 credits)
• MGT 3090. Organizational Leadership (3 credits)
• MGT 3150. International Management (3 credits)
• MGT 3810. Students in Free Enterprise I (1 credit)
• MGT 3820. Students in Free Enterprise II (1 credit)
• MGT 3830. Students in Free Enterprise III (1 credit)
• MGT 3840. Students in Free Enterprise IV (1 credit)
• MGT 4010. Fundamentals of Project Management (3 credits)
• MGT 4050. American Indian Business (3 credits)
• MGT 4070. Organization Theory (3 credits)
• MGT 4080. Human Resource Management (3 credits)
• MGT 4100. Small Business Management (3 credits)
• MGT 4110. Small Business Institute Problems (3 credits)
• MGT 4300. Business Ethics and Social Responsibility (3 credits)
• MGT 4310. Sustainability and Corporate Social Responsibility (3 credits)
• MGT 4410. Operations Management (3 credits)
• MGT 4420. Supply Chain Management (3 credits)
• MGT 4500. Ethics and Free Enterprise (3 credits)
• MGT 4660. Business Strategy (3 credits)
• MGT 4800. Management Internship (3 credits)
• MGT 4990. Directed Studies in Management (1-3 credits)

• MGTS 4xxx. Special Topics in Management (3 credits)

• MKT 3120. Principles of Marketing (3 credits)
• MKT 3130. International Marketing (3 credits)
• MKT 3200. Consumer Behavior (3 credits)
• MKT 4050. Retail Management (3 credits)
• MKT 4200. Personal Selling and Sales Management (3 credits)
• MKT 4300. Integrated Marketing Communications (3 credits)
• MKT 4400. Social Media Marketing (3)
• MKT 4500. Marketing Research (3 credits)
• MKT 4800. Marketing Strategy (3 credits)
• MKT 4850. Marketing Internship (3 credits)
• MKT 4990. Directed Studies in Marketing (1-3 credits)

• MKTS 4xxx. Special Topics in Marketing (3 credits)

Return to: School of Business