Jun 26, 2019  
The University of North Carolina at Pembroke 2018-2019 Catalog 
    
The University of North Carolina at Pembroke 2018-2019 Catalog

Business Administration, Marketing Track, B.S.


Return to {$returnto_text} Return to: School of Business

The Marketing track develops the general skills necessary to work successfully in consumer and business-to-business markets. Students develop marketing strategies and effectively manage operations focusing on customers, competitive challenges, and the opportunities for new products, services, and markets. Courses provide an opportunity to prepare for marketing functions that include research, product planning, and consumer behavior, as well as advertising and promotion. Graduates work in a broad range of organizations and have careers in fields that include distribution management, advertising, public relations, corporate marketing, sales and sales management, retailing, and non-profit organizations, as well as in government.

Freshman Seminar: 1 Sem. Hr.


General Education: 44 Sem. Hrs.


See General Education Program  for available options in each category.

Major-Specific General Education Requirements


Please note that many majors have specific general education requirements. Please see a faculty advisor in your department if you need further clarification. You will be required to take the following courses to meet your general education and business administration requirements including:

School's International Requirement


ONE of the following six courses to satisfy the School's international requirement: *

Business Electives (3000 or 4000 level): 6 Sem. Hrs.


General Electives: 12 Sem. Hrs.


Total: 120 Sem. Hrs.


Return to {$returnto_text} Return to: School of Business