| |
Dec 04, 2024
|
|
|
|
|
The University of North Carolina Pembroke 2015-2016 Catalog [ARCHIVED CATALOG]
Marketing Minor
|
|
 Return to: School of Business
The minor in marketing provides non-business majors with a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.
|
Requirements for a Minor in Marketing
Required Courses: Sem. Hrs. 15
Choose one course from: 3 Sem. Hrs.
Total: 18 Sem. Hrs.
ECN 2030 is recommended as a general education course.
MKT 3120 (with a grade of C or better) is the prerequisite for other marketing courses.
* DSC 3140 (with a grade of C or better) is the prerequisite for MKT 4500 .
|
Return to: School of Business
|
|