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Dec 26, 2024
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The University of North Carolina at Pembroke 2022-2023 Catalog [ARCHIVED CATALOG]
Business Administration, Marketing Track, B.S.
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The Marketing track develops the general skills necessary to work successfully in consumer and business-to-business markets. Students develop marketing strategies and effectively manage operations focusing on customers, competitive challenges, and the opportunities for new products, services, and markets. Courses provide an opportunity to prepare for marketing functions that include research, product planning, and consumer behavior, as well as advertising and promotion. Graduates work in a broad range of organizations and have careers in fields that include distribution management, advertising, public relations, corporate marketing, sales and sales management, retailing, and non-profit organizations, as well as in government.
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Freshman Seminar: 1 Sem. Hr.
Major-Specific General Education Requirements
Please note that many majors have specific general education requirements. Please see a faculty advisor in your department if you need further clarification. You will be required to take the following courses to meet your general education and business administration requirements including:
BSBA Common Body of Knowledge: 45 Sem. Hrs.
Marketing (MKT) Track: 18 Sem. Hrs.
General Electives: 12 Sem. Hrs.
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Return to: All Programs
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