Business Administration, Concentration in Digital Marketing and Social Media, MBA

The MBA Concentration in Digital Marketing and Social Media provides students with an in-depth understanding of how to deliver service quality through digital channels and tools essential for modern marketing. This concentration combines courses in Digital Marketing, Social Media Strategy, Social Media Analytics, and Services Marketing, equipping students with the skills to design and execute effective digital and service-based strategies. Topics include search engine optimization (SEO), web analytics, paid and social media marketing, user-generated content analysis, sentiment tracking, and service quality management. As businesses increasingly prioritize digital engagement and customer-focused services, these skills have become vital across industries, driving strong demand for professionals who can manage and interpret complex data to enhance customer experiences and drive targeted marketing efforts. Through foundational theory and practical applications-including industry certifications and real-world simulations-students are prepared to build impactful campaigns, deliver superior service quality, and make strategic decisions that support brand visibility and growth in today’s digital-first business landscape.