Marketing, Minor

The minor in marketing provides non-business majors with a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.

Requirements for a Minor in Marketing

Required Courses: Sem. Hrs. 15

BUS 2000. Introduction to Business (3 credits)
MKT 3120. Principles of Marketing (3 credits)
MKT 3200. Consumer Behavior (3 credits)
MKT 4300. Integrated Marketing Communications (3 credits)
MKT 4800. Marketing Strategy (3 credits)

Choose one course from: 3 Sem. Hrs.

MKT 3130. International Marketing (3 credits)
MKT 4050. Retail Management (3 credits)
MKT 4200. Personal Selling and Sales Management (3 credits)
MKT 4500. Marketing Research (3 credits) ^*
MKT 4800. Marketing Strategy (3 credits)
MKT 4850. Marketing Internship (3 credits)
MKTS 4xxx. Special Topics in Economics (3 credits)

Total: 18 Sem. Hrs.

ECN 2030 is recommended as a general education course.

MKT 3120 (with a grade of C or better) is the prerequisite for other marketing courses.

^*DSC 3140 (with a grade of C or better) is the prerequisite for MKT 4500 .