May 23, 2019  
The University of North Carolina at Pembroke 2016-2017 Catalog 
    
The University of North Carolina at Pembroke 2016-2017 Catalog [ARCHIVED CATALOG]

Marketing Minor


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The minor in marketing provides non-business majors with a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.

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