Dec 04, 2020  
The University of North Carolina Pembroke 2014-2015 Catalog 
    
The University of North Carolina Pembroke 2014-2015 Catalog [ARCHIVED CATALOG]

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MKT 3200. Consumer Behavior (3 credits)


Examination of the consumer decision-making process, including searching for, purchasing, using, evaluating, and disposing of products and services. Emphasis on how marketing mix, social-cultural factors, inner characteristics, and lifestyle affect consumer behavior. Discussion of current examples and public policy issues. PREREQ: A "C" or better in MKT 3120 .



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