Dec 12, 2024  
The University of North Carolina Pembroke 2014-2015 Catalog 
    
  Catalog Home
  General Information
  Academic Calendar
  Academic Services and Facilities
  Undergraduate Core Requirements
  Undergraduate Academic Policies
  Undergraduate Admissions
  Student Finances
  Student Affairs
  College of Arts and Sciences
  School of Business
  School of Education
  Entrepreneurship and Bachelor of Interdisciplinary Studies
  Maynor Honors College
  School of Graduate Studies and Research
  All Programs
  Course Descriptions
  History and Structure of the University
  Scholarships and Awards
  Campus Map
  My Portfolio
HELP
The University of North Carolina Pembroke 2014-2015 Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKT 4300. Integrated Marketing Communications (3 credits)

A study of advertising planning and strategy. Topics include economics and social aspects, types of advertising, advertising objectives, development of advertising messages, media selection and evaluation, and advertising research. PREREQ: A “C” or better in MKT 3120 .


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)