Apr 20, 2025  
The University of North Carolina Pembroke 2014-2015 Catalog 
    
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The University of North Carolina Pembroke 2014-2015 Catalog [ARCHIVED CATALOG]

MKT 4500. Marketing Research (3 credits)

A study of the application of research methods, both quantitative and qualitative, in the collection of marketing information and the development of marketing strategy. Applied marketing research studies are examined from the perspectives of planning, designing, executing, and interpreting. PREREQ: A “C” or better in MKT 3120  and DSC 3140 .