|
Dec 06, 2024
|
|
|
|
MKT 4800. Marketing Strategy (3 credits) Integration of marketing elements in a strategic planning framework. Topics include demand analysis, formulating marketing strategies, establishing marketing policies and procedures, coordinating marketing actions, and evaluating performance of marketing functions. PREREQ: A “C” or better in MKT 3120 .
Add to Portfolio (opens a new window)
|
|