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Jul 14, 2025
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The University of North Carolina at Pembroke 2021-2022 Catalog [ARCHIVED CATALOG]
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MKT 3130. International Marketing (3 credits)
This course investigates the complexity of making marketing decisions in a dynamic global environment. It will examine how the differences in these environments (cultures, economies, political systems, etc.) influence consumer behavior and marketing decisions. PREREQ: MKT 3120 and BUS 3020 (International Business)
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