Dec 04, 2024  
The University of North Carolina Pembroke 2015-2016 Catalog 
    
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The University of North Carolina Pembroke 2015-2016 Catalog [ARCHIVED CATALOG]

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MKT 4800. Marketing Strategy (3 credits)

Integration of marketing elements in a strategic planning framework. Topics include demand analysis, formulating marketing strategies, establishing marketing policies and procedures, coordinating marketing actions, and evaluating performance of marketing functions. PREREQ: A “C” or better in MKT 3120 .


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