May 11, 2025  
The University of North Carolina at Pembroke 2017-2018 Catalog 
    
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The University of North Carolina at Pembroke 2017-2018 Catalog [ARCHIVED CATALOG]

MKT 3200. Consumer Behavior (3 credits)

Examination of the consumer decision-making process, including searching for, purchasing, using, evaluating, and disposing of products and services. Emphasis on how marketing mix, social-cultural factors, inner characteristics, and lifestyle affect consumer behavior. Discussion of current examples and public policy issues. PREREQ: A “C” or better in MKT 3120 .