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Dec 04, 2024
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The University of North Carolina at Pembroke 2023-2024 Catalog [ARCHIVED CATALOG]
Marketing Minor
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The minor in marketing provides non-business majors with a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.
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Requirements for a Minor in Marketing
Required Courses: Sem. Hrs. 15
Choose one course from: 3 Sem. Hrs.
Total: 18 Sem. Hrs.
ECN 2030 is recommended as a general education course.
MKT 3120 (with a grade of C or better) is the prerequisite for other marketing courses.
* DSC 3140 (with a grade of C or better) is the prerequisite for MKT 4500 .
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