May 09, 2025  
The University of North Carolina at Pembroke 2024-2025 Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Calendar
  Campus Map
  The University
  Undergraduate Admissions
  Tuition and Fees
  Financial Aid and Scholarships
  Student Affairs
  Academic Services and Facilities
  Undergraduate Academic Policies and Procedures
  Undergraduate Degree and Graduation Requirements
  College of Arts and Sciences
  College of Health Sciences
  Maynor Honors College
  School of Education
  Thomas College of Business and Economics
  The Graduate School
  All Programs
  Course Descriptions
  Faculty
  Officers and Administrators
HELP
The University of North Carolina at Pembroke 2024-2025 Catalog

MKT 3130. International Marketing (3 credits)

This course investigates the complexity of making marketing decisions in a dynamic global environment.  It will examine how the differences in these environments (cultures, economies, political systems, etc.) influence consumer behavior and marketing decisions.  PREREQ: MKT 3120 and BUS 3020 (International Business)