May 09, 2025  
The University of North Carolina at Pembroke 2024-2025 Catalog 
    
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The University of North Carolina at Pembroke 2024-2025 Catalog

MKT 4300. Integrated Marketing Communications (3 credits)

A study of advertising planning and strategy. Topics include economics and social aspects, types of advertising, advertising objectives, development of advertising messages, media selection and evaluation, and advertising research. PREREQ: A “C” or better in MKT 3120 .