May 09, 2025  
The University of North Carolina at Pembroke 2024-2025 Catalog 
    
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The University of North Carolina at Pembroke 2024-2025 Catalog

MKT 4800. Marketing Strategy (3 credits)

Integration of marketing elements in a strategic planning framework. Topics include demand analysis, formulating marketing strategies, establishing marketing policies and procedures, coordinating marketing actions, and evaluating performance of marketing functions. PREREQ: A “C” or better in MKT 3120 .