Dec 26, 2024  
The University of North Carolina at Pembroke 2024-2025 Catalog 
    
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The University of North Carolina at Pembroke 2024-2025 Catalog
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MKT 4400. Social Media Marketing (3 credits)

This course focuses on social media channels for communication and value co-creation amongst organizations and consumers as well as methodologies for analyzing online behavior of consumers for facilitating data-based decision making by marketing managers. PREREQ: Grade of “C” or better in MKT 3120.


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