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    Jul 02, 2025  
The University of North Carolina at Pembroke 2024-2025 Catalog 
    
The University of North Carolina at Pembroke 2024-2025 Catalog [ARCHIVED CATALOG]

ENTR 3500. Entrepreneurial and Small Business Marketing (3 credits)


The course emphasizes the role of marketing in the success of new ventures, offering a comprehensive understanding of key concepts, strategies, and techniques essential for entrepreneurial marketing. After an overview of basic marketing principles, the course will cover the spectrum from day-to-day marketing activities of the entrepreneurial business to positioning and strategy. PREREQ: ENTR 2000 Innovation