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Jan 13, 2025
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ENTR 3500. Entrepreneurial and Small Business Marketing (3 credits)
The course emphasizes the role of marketing in the success of new ventures, offering a comprehensive understanding of key concepts, strategies, and techniques essential for entrepreneurial marketing. After an overview of basic marketing principles, the course will cover the spectrum from day-to-day marketing activities of the entrepreneurial business to positioning and strategy. PREREQ: ENTR 2000 Innovation
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