Mar 28, 2024  
The University of North Carolina Pembroke 2014-2015 Catalog 
    
The University of North Carolina Pembroke 2014-2015 Catalog [ARCHIVED CATALOG]

Marketing Minor


The minor in marketing provides non-business majors with a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.